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AdLock Business Concept

The commercial TV broadcast market is rapidly moving toward digitalization. AdLock utilizes digital technology, which broadcasters currently perceive as a threat to revenue, and turns it into a protection system. The AdLock advertising protection software system is the first viable solution available to broadcasters that allows them to protect their shrinking advertising revenues and reverse the trend of “ad-avoidance”. The company’s solution:

  • Provides legal protections for broadcasters
  • Protects against digital Personal Video Recorders (PVR) and other threatening services
  • Resolves the “surfing” problem in realtime TV broadcasts
  • Creates a new class of advertising
  • Provides a better user experience for the broadcaster’s viewing communities

AdLock focuses on the emerging broadcast advertising protection market. The company’s software solution protects commercial broadcasters’ TV advertising revenue from hostile products and services such as digital personal video recorders (PVRs) like RePlayTV’s automatic Commercial Advance® feature and services such as TiVo®. Further, the company’s software delivers a new class of advertising and provides a viable solution for broadcasters to begin the process of recouping revenues lost to surfing. Finally, AdLock provides legal protections afforded under US and International laws to broadcasters who implement this software solution.